Aims and Scope

The English and Tourism Studies Journal (ETS) is a scholarly publication dedicated to advancing knowledge and understanding in the fields of English language studies and tourism. ETS aims to provide a platform for researchers, academics, and practitioners to explore the dynamic relationship between the English language and the tourism industry. The journal welcomes original research articles, theoretical papers, literature reviews, case studies, and critical analyses that contribute to the development of these interdisciplinary fields.

The focus and scope of ETS include, but are not limited to, the following areas:

  1. English Language in Tourism:

    • The role of English language proficiency in tourism communication and services
    • English language teaching and learning for tourism professionals
    • Language policies and practices in tourism destinations
    • Cross-cultural communication in tourism contexts
    • Multilingualism and language diversity in tourism settings

  2. Tourism Communication and Discourse:

    • Analysis of tourism promotional materials (e.g., brochures, websites, advertisements)
    • Linguistic and semiotic analysis of tourist attractions and experiences
    • Tourist information-seeking behavior and communication strategies
    • Interactions and discourse in tourist-host encounters
    • Language use in tour guiding and interpretation

  3. Tourism and Intercultural Communication:

    • Intercultural competence and its relevance to tourism encounters
    • Interactions between tourists and locals in multicultural destinations
    • Challenges and strategies for intercultural communication in tourism
    • Language and cultural representations in the tourism industry
    • Cultural sensitivity and cultural adaptation in tourism contexts

  4. Language and Technology in Tourism:

    • Digital communication and its impact on tourism experiences
    • Online reviews, social media, and their influence on tourist decision-making
    • Technology-mediated language learning for tourism professionals
    • The role of artificial intelligence and chatbots in tourism communication
    • Innovative applications of technology in tourism language services

  5. Sustainable Tourism and Language:

    • Language support for sustainable tourism practices and responsible travel
    • Communication strategies for promoting ecotourism and cultural preservation
    • Language challenges in community-based tourism initiatives
    • Linguistic and cultural impacts of mass tourism on local communities
    • Sustainable tourism development through effective communication

  1. Cultural Tourism and Language:

    • Language and cultural heritage preservation in tourism
    • Indigenous tourism and language revitalization efforts
    • Cultural tourism and linguistic authenticity
    • The role of language in promoting cultural immersion experiences
    • Cultural interpretation and language services in tourism

  2. Tourism Marketing and Language:

    • Language and branding in tourism destinations
    • Linguistic strategies for destination image enhancement
    • Cross-cultural marketing communication in the tourism industry
    • Language and consumer behavior in tourism marketing
    • Language adaptation and localization in tourism campaigns

  3. Tourism Policy and Language:

    • Language planning and policy in tourism development
    • Language-related legislation and regulations in the tourism sector
    • Language requirements and standards for tourism professionals
    • Language implications of tourism governance and management
    • Language education and training policies for the tourism industry

  4. Tourism and Translation Studies:

    • Translation and localization of tourism materials
    • Interpreting services in multilingual tourism contexts
    • Translation challenges and strategies in tourism communication
    • The role of translation in overcoming language barriers in tourism
    • Transcreation and creative translation in tourism promotion

  5. Tourism and Language Education:

    • English language teaching for tourism purposes
    • Language needs analysis for tourism students and professionals
    • Curriculum development for tourism language programs
    • Language assessment and certification in tourism education
    • Language support services for international students in tourism programs

  6. Innovative Approaches in English and Tourism Studies:

    • Digital humanities and their application to tourism research
    • Corpus linguistics and big data analysis in tourism studies
    • Cognitive linguistics and its relevance to tourism discourse analysis
    • Critical discourse analysis of tourism narratives
    • Interdisciplinary perspectives on English language and tourism research

The scope of ETSJ is not limited to the above areas, as it encourages interdisciplinary approaches and novel perspectives on the intersections of English language studies and tourism. The journal also welcomes articles that address emerging issues, propose new methodologies, and explore potential areas of growth within these fields.

By providing a comprehensive and in-depth exploration of English language studies and tourism, ETSJ aims to foster critical thinking, advance theoretical frameworks, and contribute to practical implications for both academia and the tourism industry. The journal seeks to promote dialogue, knowledge exchange, and collaboration among researchers and practitioners interested in the relationship between English language and tourism.