Political Strategy of Legislative Candidates Moch. Irfan in the 2019 Election from the National Democratic Party in Dapil II Tegal Regency

Authors

  • M. Zimamul Khaq Universitas Islam Negeri Sunan Ampel

DOI:

https://doi.org/10.59535/sehati.v1i2.142

Keywords:

Politics, Elections, Political Strategy.

Abstract

This research reveals Moch's political strategy. Irfan in the 2019 Election. First, he maximized his power by focusing his campaign team in his base village, running an economical campaign, engaging youth, getting support from religious leaders (NU) from the PKB/PPP Party, avoiding competition within the extended family, promoting the slogan "Restoration," and looking for potential legislative candidates. Second, he took advantage of opportunities such as social capital and a strong mass base, based on his experience as Village Head and incumbent DPRD candidate, as well as community support for candidates from their own village. Also, there are ten seats in electoral district II, participation in community activities, as well as support from the Jamiyyah Nahdlatul Ulama organization in the village of Couples and the badminton community based in his facilities. Third, efforts are made to minimize weaknesses and threats through community involvement through the campaign team and extended family. Fourth, the threat from the PKB and PPP parties, which are affiliated with Nahdliyin, is faced by motivating party members to compete with the Hanura Party, Democrat and PKS in fighting for the last seat in parliament. With this comprehensive strategy, Moch. Irfan succeeded in winning a legislative seat in the 2019 elections and involved many elements, from the campaign team to the extended family, to gain public support.

Downloads

Download data is not yet available.

References

A. Aga, ‘Pertanggungjawaban Pidana Menyuruh Melakukan Pemilihan Dengan Menggunakan C-6 Orang Lain Pada Pemilihan Legislatif Pemilu (Studi Kasus Putusan Nomor 729/Pid. Sus/2019/PT. Mdn)’, Jurnal Hukum Al-Hikmah: Media Komunikasi dan Informasi Hukum dan Masyarakat, vol. 3, no. 3, pp. 812–824, 2022.

Z. Aspan and W. Suwandi, ‘Menjerat Kader, Melepas Partai Politik; Pertanggungjawaban Pidana Partai Politik Dalam Kasus Tindak Pidana Korupsi’, Al-Adalah: Jurnal Hukum Dan Politik Islam, vol. 5, no. 1, pp. 70–91, 2020.

Novembri Yusuf Simanjuntak. Pemantauan Dalam Proses Penyelenggaraan Pemilu. Jurnal Bawaslu. Vol.3 No. 3 2017, Hal. 305-321.

D. Ardiansa, ‘Menghadirkan Kepentingan Perempuan dalam Representasi Politik di Indonesia’, Jurnal Politik, vol. 2, no. 1, p. 71, Oct. 2017, doi: 10.7454/jp.v2i1.82.

A. Yuliamaryam, F. Azkia, P. B. Persada, W. Nurfitriani, H. N. Wijaya, and A. I. Samudro, ‘Penyederhanaan Partai Politik Berdasarkan Undang-Undang Pemilu 2017’, vol. 6, 2018.

P. D. Firmanzah, Marketing politik: antara pemahaman dan realitas. Yayasan Pustaka Obor Indonesia, 2007.

R. Handika and A. Azmi, ‘Marketing Politik Calon Legislatif Generasi Milenial’, JCE, vol. 3, no. 1, pp. 61–73, Feb. 2020, doi: 10.24036/jce.v3i1.336.

P. Butler and N. Collins, ‘Political marketing: Structure and process’, European journal of marketing, vol. 28, no. 1, pp. 19–34, 1994.

P. Baines and R. Lynch, The context, content and process of political marketing strategy. Taylor & Francis, 2005.

W. Cwalina, A. Falkowski, and B. I. Newman, Political marketing: theoretical and strategic foundations. Armonk, NY: M.E. Sharpe, 2011.

R. Sahid and H. Budianto, ‘Strategi Komunikasi Pemasaran Politik Airlangga Hartarto Dalam Membangun Political Branding Menjadi Capres 2024’, orasi, vol. 13, no. 2, p. 238, Dec. 2022, doi: 10.24235/orasi.v13i2.11227.

S. A. Ercan and A. Vromen, ‘Qualitative research in political science’, in How to Conduct Qualitative Research in Social Science, Edward Elgar Publishing, 2023, pp. 115–131.

A. Vromen, ‘Qualitative methods’, Theory and methods in political science, pp. 237–253, 2018.

C. M. Zellatifanny and B. Mudjiyanto, ‘Tipe Penelitian Deskripsi Dalam Ilmu KomunikasI’, Diakom, vol. 1, no. 2, pp. 83–90, Dec. 2018, doi: 10.17933/diakom.v1i2.20.

R. Bodgan and S. J. Taylor, ‘Pengantar metoda penelitian kualitatif’, Terjemahan Arief Furchan. Surabaya: Usaha Nasional, 1992.

A. R. Djaelani, ‘Teknik pengumpulan data dalam penelitian kualitatif’, Majalah Ilmiah Pawiyatan, vol. 20, no. 1, pp. 82–92, 2013.

Y. B. Chrismayoga, ‘Penerapan Proporsional Terbuka dan Metode Sainte-Lague pada Pemilu 2019 : Studi Kasus Dapil I DPRD Provinsi Jawa Tengah’, SLJIL, vol. 8, no. 4, pp. 2660–2670, Apr. 2023, doi: 10.36418/syntax-literate.v8i4.11656.

Downloads

Published

2023-11-01

How to Cite

[1]
M. Zimamul Khaq, “Political Strategy of Legislative Candidates Moch. Irfan in the 2019 Election from the National Democratic Party in Dapil II Tegal Regency”, Soc. Econ. Hum. Aspects Town. Ind., vol. 1, no. 2, pp. 198–209, Nov. 2023.