Elfara Rafida Zahra, Ulfah Intan Fauzi, and Martin Salim. “The Consumer Dilemma Resolved!: The Significance of Purchase Choices in Succeeding in the Wedding Organizer Services Competition”. International Journal of Management Science, vol. 3, no. 2, Dec. 2025, pp. 116-29, doi:10.59535/ijms.v3i2.625.